Believe it or not, but its true! Businesses are set to spend about 5 billion USD on social networking tools by 2013 according to BBC News report. Gosh I don't even know how many zeros this figure has! If anyone does write back to me! And we in Public Relations are busy learning traditional media writing skills!
We have to accept it (if you don't, my friend, you are no better than an ostrich trying to escape the reality in front of it), face it, and learn to tackle it! Social media is the future of, well, I think everything! (if I am exaggerating then at least somethings!). So what do you all think are the skills needed to tame this big monster in front of us as PR professionals? (besides spending our days and nights on Facebook reading other people's walls and status messages, ofcourse!)
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